DIRECTOR OF AUSTRALIA MARKET

BCOMEX INTERNATIONAL HRS

PROVIDING HUMAN RESOURCES DIRECTOR OF AUSTRALIA MARKET

Brand management: Managing and developing corporate brands is the basic role and responsibility of a CMO. In addition to the task of building a strategy and asserting a brand position in the market, CMO also needs to be a source of creativity, as well as set a clear development roadmap for the brand: where it is, will go to Where and how to get there.

Product marketing: To do this well, CMO needs to possess the ability to capture information, analysis reports from all sources of customer experience of the business. Thereby, building appropriate and specific solutions, effectively supporting the product development department.

Data processing and analysis report: Emerging rapidly in recent years, this is a skill that sometimes goes against the traditional creative role of a CMO. Requiring accuracy and coherence, this is a number and data source role, many of which did not even exist until the last few years.

Drive sales: Usually, this is not the main job of the CMO, but the responsibility of the sales team. However, in many cases, failure to boost sales has become a "grave" for CMO; For simplicity, profit and sales are always the number one priority. That is why some businesses and sales departments completely ignore marketing and control everything, leaving only the brand management role for marketers only.

And, when I observed the cause of the dismissal of CMOs, I came up with three major lessons needed for a CMO:

1. Be aware of your responsibilities

You can spend a lot of time and effort on one or two items listed on a job description - usually things that you feel you're really good at. However, remember, you are responsible for all of them. That is, you have to make sure everything works properly, smoothly, but not necessarily by yourself. Trying to do everything by yourself usually only leads to failure.

You don't always need to personally direct one or the other. If coordinated well, the solution will come from other members. This may sound unpleasant, depending on how big your ego is. But one of my friends once said, like when playing golf, no one cares about the number of clubs you calculate to put the ball in the hole; Because it doesn't matter how you reach your destination, it's important that you get to your destination.

2. Building a complementary team

As a modern CMO, your team should include your production manager, sales manager, strategy manager, data processing, data analysis staff, as well as the most creative individuals in the company and corporate brand awareness. And of course, CEO is indispensable. The true success of an executive does not come from the reports, but based on the ability to build a team and the ability to lead other members through soft power.

I have many friends who are facing the risk of being fired as a CMO. One of them is very good at building leads, supporting field marketing as well as analyzing data, but lacks the ability to collaborate in strategy development and creative product development.

This "Vented" would not have existed, had she known how to work with the production manager to make up for her shortcomings. Many executives fall into the same situation and realize that what they lack is not the skill, but the cooperation with the skill owners who can make up for their shortcomings.

3. Accept the differences of other members

I often witnessed many CMO failures, then blamed the way the other members worked. Becoming a reluctant mediator between a sales manager, a product manager and a CMO is something that often happens to me. It can be said that it does not matter who is leading the business growth; It is important that you do your job to promote your growth.

Whether the leader is the CEO, the sales manager, or the product manager, your responsibilities remain the same and your work does not change. In addition, they are still your teammates. Learn to accept and be familiar with the differences of the organization members who need different levels of training, encouragement and encouragement.

And, your task is to know how to interact with them. It is very simple for people to criticize and blame, but to be honest, it is a harsh act towards others, but easy on oneself. Learn to accept and not improve yourself; instead, always think about what you can do. Ask yourself, how do you build relationships and please other members, so that bring the best results for businesses? How can I really lead my team?