DIRECTOR OF PROFESSIONAL MARKETS
BCOMEX INTERNATIONAL HRS
PROVIDING HUMAN RESOURCES DIRECTOR OF PROFESSIONAL MARKETS
The average term of a CMO of a big brand is only 42 months - shorter than the normal life span of a goldfish - is the conclusion of The Wall Street Journal in a recent study. The rapid pace of change in marketing is considered the main reason that many people find it hard to keep up.
This is the reason why the CMO position has a much faster turnover rate than other leading positions including the CEO position. Customer expectations are growing rapidly, with new segments appearing and disappearing overnight. In addition, the path that marketing, or sales, data, and technology are transforming, though cohesive, is often difficult to predict. CMO must be a pioneer in this revolution, leading its businesses to keep up with any new trends that the company's business sector is aiming for.
Facing these challenges, what qualities do CMOs need to succeed and maintain the leadership they have worked to achieve? Here are the 9 qualities you need to have in a CMO:
1. THE IMPORTANT CONSCIOUSNESS OF THE VIEW VIEW
Marketing can be compared to a Baskin-Robbins ice cream shop, the variety of ice cream flavors is similar to the skills group in the industry. The best CMOs are those who can connect with people with individuals they will have to rely on and those with whom they share the same burden - the whole organization. A successful digital marketing strategy requires the support of other colleagues such as information technology director (CIO), chief financial officer (CFO), and chief security officer (CSO). CMOs also need to be able to understand and communicate in many areas in order to harmonize professionals from different disciplines.
2. PASSION FOR CAREER
The Marketing Manager must be passionate about the industry his company is in, and know how to convince the listener that the company's marketing strategy is different from the main competitors. In order to do this, it is not just about saying encouraging words at annual meetings but it is necessary to constantly convey your enthusiasm to colleagues; Through this, gradually colleagues will also be inspired on improving the quality and creativity of marketing work.
3. READY TO "SPIRIT"
Like any field, respect is not something that can be given but something that will be achieved by truly working hard. CMO cannot just sit back and give direction, they also need to do the work themselves with everyone like building strategies, testing new technologies and designing user experiences to increase the side of marketing strategies. That is the only way a marketing manager can develop a cross-channel strategy and convey a vision towards business goals. By having the confidence to show individual skills and the willingness to work hard, CMOs will make other members do the same.
4. "BACH NHEN QUAN"
Data today moves the world, but instinct is still something that cannot be overlooked. Marketing is a skill, part is intuitive, and needs to be conveyed in a way that suits your tastes. A successful CMO needs to instinctively understand what has a big impact, what is leading the trend, and what customers want. A recent global digital intelligence survey has found that attention to human experience is an important indicator of good business performance. Therefore, the head of Marketing should consider such experiences a top priority task.
5. DEVELOPMENT CAPACITY
Understanding the concepts or tactics of innovation is not enough, CMOs also need to face new ideas, and risks. In the past, the most popular and effective marketing channel was merely placing ads in the phone book. The field of marketing changes day by day, and CMOs must be able to keep up the pace to create a path for their company. In this day and age, data analysis, artificial intelligence, and connectivity anytime and anywhere make marketing so much more accurate in terms of audience and context. keep up the innovation, or you will face rejection.
6. FAVORITE ANALYSIS
Modern marketers have access to huge amounts of data and also spend a lot of money on analytics tools. Successful CMOs do not need to be data scientists but need to know how to encourage a culture to use data effectively, based on analytics to develop, implement and evaluate strategies. Marketing can be a balance between art and science. CMOs need to understand how data is used to provide sensible direction and specific investments of the marketing industry for the success of the business.
7. CAPABILITY OF BUILDING GROUP
CMOs should not work separately from the collective. As the head of a department / group, they need or develop leadership. Finding talents and developing talents so that they reach their potential is one of them. In addition, creating a culture of cooperation, where all are heard and have a voice, is also very important.
8. ABILITY TO CREATE THE ENVIRONMENT FOR DISCOURSES
All can sit together in a space, where there are no partitions of the desk, discuss together a problem, ideas will be stimulated. A good CMO should know how to apply the principles to everyday work to inspire new ideas in marketing. Through such activities, a problem can be viewed in many new perspectives, while also leading to unexpected solutions.
9. READY TO STAND ON CUSTOMER LOCATION
The marketer's job is not to sell products or services. Instead, the head of marketing takes care of the company's greatest asset - the customer experience. Like the chief financial officer who monitors line profits, the director of security protects the company's assets, CMO's mission is to protect and improve the customer experience. This requires a foresight, a basic understanding of "Design Thinking", as well as a willingness to not hesitate to stand up to represent customers as the company's leadership.
In the changing marketing world at the speed of light, the qualities needed to succeed are also constantly changing. Some values that have been treasured for a long time may eventually lose importance while others will quickly become mainstream.
